When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Perception researchers have discovered many illusions where context affects perceived size and distance. A great example of this is the Ponzo illusion (reviewed in an earlier blog post). The Ponzo ...

The famous Ebbinghaus illusion, named for its discoverer, the German psychologist Hermann Ebbinghaus (1850–1909). Despite appearances, the two orange circles are the same size. Have you ever looked at ...