Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

There is, perhaps, no task more annoyingly mundane than shaving. Applying gel or cream to your face and removing thick stubble with a sharp razor requires a level of frequency, care and precision that ...

If you choose to shave, it's an essential step to lather up with a good cream first. But if you have sensitive skin, choosing the right shaving cream can mean all the difference between having smooth, ...

From the pleasant fragrance to the superior performance, there's a reason why Proraso has dominated for over 60 years. Shaving cream, $10 Italian men use cologne like an accessory. If you want to ...