To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Finding the right shaving cream for your skin is just as important as finding the right razor. And while shaving cream has become shorthand for a whole range of products you use to shave with — ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

From the pleasant fragrance to the superior performance, there's a reason why Proraso has dominated for over 60 years. Shaving cream, $10 Italian men use cologne like an accessory. If you want to ...