BOSTON (CNN/CBS) -- Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. "As we work to make progress toward ...

(WJW) — Quaker Oats has announced that the Aunt Jemima logo will be removed and the breakfast brand renamed as its “origins are based on a racial stereotype,” the company announced in a ...

Quaker Oats announced on Wednesday it would be retiring the 130-year-old Aunt Jemima brand name and logo, with the company acknowledging its racist origins. Joe Price June 17, 2020 ...

Quaker Oats plans to give the pancake mix and syrup brand both a new name and new logo after acknowledging its origins are racist, according to multiple reports, including from CNN and NBCNews.

Fake “Quaker Doctors” hawked patent medicines. In 1877, an Ohio mill was granted a U.S. trademark for “a figure of a man in ‘Quaker garb,’” the first trademark for a breakfast cereal.

The new pack Quaker Oats is available across retail and e-commerce platforms in India. The TVC launch is supported with a strong 360-degree campaign. Quaker Oats was launched in India in 2006.

Quaker Oats had an “aha moment” about a year ago, said Robbert Rietbroek, senior vice president and general manager for Quaker Foods North America. The brand, which traces its history back to ...