SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

Schick will unveil this latest piece of shaving innovation at the world's biggest stage for new technology, CES, as the Schick Hydro Power Select represents a major advancement in the world of men's ...

Schick Hydro is no more. The razor brand has undergone a rebrand and is now known as Schick Hydro Skin Comfort. With this new rebrand, which includes several innovations to the personal care tool ...

Are you a print subscriber? Activate your account. By Asa Hiken - 5 hours 26 min ago By Gillian Follett - 6 hours 48 min ago By Ad Age Staff - 7 hours 53 min ago By Tim Nudd - 8 hours 39 min ago By ...

Microcontrollers are everywhere, including the oddest of places,such as a razor—the Schick Hydro Power Select customizablepower razor, to be precise. I’m not sure why you’d ...

The shaving division of Energizer Personal Care is mocking Gillette in a new campaign for its Hydro 5 shaver. The campaign, which is entirely online, takes a different approach from prior Hydro 5 ...

PROTECTION YOU CAN FEEL – Schick Hydro razor blade refills are designed with comfort coating for an easy glide and close shave, with Skin Guards on every blade that protect against irritation. MAXIMUM ...

You can score a FREE Schick Hydro Silk razor when you text Schick. Read on for the details. I just got one but hurry because this won't last long. To get this freebie: text SCHICK to 24444 Once you ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...