Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

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Schick Hydro Silk is looking to bring in the laughs with its latest collection of television commercials. The brand’s first since its 2017 “Topiary” ads, the new “The Smooth Shave We All Deserve” ...

The folks at AdFreak brought these Schick Quattro ads to our attention, wherein the ol’ pubic hair/bush connection is used to maximum effect in an attempt to sell lady-razors. “It’s time to mow the ...

Schick wants to help women use a little less plastic. So it’s introducing Schick Intuition Bamboo, a hybrid bamboo razor, with ads that gleefully spoof the complexity of living a greener life. The ...

It’s a beard. No, look closer, it’s a squirrel. With dudes actually starting to stick flowers in their beards, the trend of having facial hair is peaking. If flowers aren’t convincing enough to shave ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...