How do you tackle a market leader? The aggressive translation of that question becomes: "How do you overtake a market leader?" And if all you're doing is duplicating that leader's product, there is a ...
ST. LOUIS -- Energizer Holdings here is cutting into the shaving business with last week's purchase of Schick-Wilkinson Sword from Pfizer, New York, for $930 million in cash. Schick is the company's ...
The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...
The owner of Schick razors needs to close the gap with Gillette, its biggest rival. So it's turning to new blood to make that happen. Edgewell Personal Care is buying the upstart razor maker Harry's, ...
CVS has some nice buys this week including Kellogg's cereal, Hershey’s Holiday Kisses or Miniatures, Crest toothpaste, Crest mouthwash, Speed Stick, Xtra laundry detergent, Schick disposable razors ...
Are you a print subscriber? Activate your account. By Asa Hiken - 5 hours 26 min ago By Gillian Follett - 6 hours 48 min ago By Ad Age Staff - 7 hours 53 min ago By Tim Nudd - 8 hours 39 min ago By ...
You could be forgiven for thinking that combining razor blades with the reloading mechanism of a repeating rifle sounds downright dangerous. But in fact, it was the basis of a design for a safety ...
The owner of Schick razors needs to close the gap with Gillette, its biggest rival. So it's turning to new blood to make that happen. Edgewell Personal Care is buying the upstart razor maker Harry's, ...
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