Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

In this interview, learn to optimise battery manufacturing with Thermo Scientific™ Avizo™ Software, ensuring data integration, quality traceability, and AI-driven insights. What is the primary ...

Some critics suggest that market segmentation is little more than stereotyping. However, while they share some commonality, stereotyping more often represents the way in which an individual places all ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Generative AI is a phrase that will have crossed most marketers lips over the passed 12 months. The potential it has to change the ways marketers work – for better or worse – has been discussed ...

Abstract: This paper describes a novel region segmentation method created to enhance spatial relationships in 3-D optical coherence tomography (OCT) images. To reduce the noise and distortion problems ...

There are three areas where the marketing industry is spending too much time and energy, and often missing the point, according to Mark Ritson. Speaking during the opening session of Marketing Week’s ...