PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We’re officially a week away from Black Friday 2025, but most brands and retailers have already jumped the gun and started ...

SHOPPING: The biggest shopping event of the year has arrived; Black Friday has landed at Amazon and it has hundreds of ...

While Amazon’s early Black Friday sale officially began today, the site typically offers incredible savings through Cyber ...

These are the winning Melanin Beauty Award 2025 lipsticks and products that keep our looks flawless, moisturized, and ...

Now in the movie, they get back together. Let's get the hell outta here. Let's go, let's go. Get the door. Get the door. Very ...

If the mention of powder foundations evokes memories of those chalky, cakey offerings from the early 2000s, you’re not alone.

Concealer can smudge when it’s wet, blush can end up streaky if a rain droplet creates a track down your face, and any ...

Advent calendars aren't just childhood nostalgia anymore, as plenty of brands have jumped on board with festive ...

Julia Roberts, Greta Lee, Zoey Deutch and Tessa Thompson — and their glam squads — star in THR’s annual portfolio of the ...

Now’s your chance to save big on luxury beauty finds from NARS to Red Light Therapy Masks, just in time for the holidays!

A beauty editor reviews POV Beauty’s viral lip kits, breaking down the gloss, liner, shade range, and TikTok controversy to ...