For 13 years running, the iPhone maker has been the world's most valuable brand as measured by the consulting firm Interbrand.

Unlike during Trump’s first term, when the Apple CEO managed to stay in his good books without embarrassing himself, this time Cook has bent fully to the political winds. It has not been a good look.

I’ve read a lot of CEO talking points over the years, and most of them are carefully sanded down to avoid saying much of ...

Beyond leadership questions, Cook used the meeting to energise staff around artificial intelligence, calling it “one of the ...

Apple will soon turn 50 years old. And it seems that CEO Tim Cook has planned a celebration to mark this feat. Here is what ...

A shortage of memory chips is beginning to hammer profits, derail corporate plans and inflate price tags on everything from ...

Apple is set to mark its fiftieth anniversary in April 2026, and the iPhone maker's CEO promised employees that a celebration would take place.

The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976. For Tim Cook, this is a reason to celebrate. At an internal ...

The two powerful tech CEOs are dealing with the economic and political gyrations of the Trump Administration in very different ways.

Tim Cook’s quote stresses the importance of moral courage, urging individuals to stand by their beliefs even when facing discomfort or opposition, and highlighting integrity as a key part of ...