As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Google has launched Project Genie, an AI tool that builds interactive 3D worlds from text and images. The product targets game and content creators, an area where Unity Software (NYSE:U) has been a ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.

As the 3D content landscape continues to evolve and grow, these five trends will likely shape its trajectory in 2026.

One of the most visible advancements lies in non-player character (NPC) behaviour. Traditional AI in games operates within ...

Google’s new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown.

Toyota has just revealed Flourite, its own game engine. Does this mean we are getting Toyota-licensed video games?

Benchmark reiterates a Buy rating on AppLovin, arguing that Google DeepMind’s new AI game-creation tool could ultimately benefit the company’s advertising and monetization business.

A spiritual successor to coin-operated gachapon machines, the best gacha games take the joy of capsule toys and translate them into a live-service videogame format where players wish on banners to ...

Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...