Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Due to the NCAA vs. House settlement, Oregon State is bringing name, image and likeness in house. But the emphasis moving ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Tennessee has always been considered a hotbed for women’s basketball ever since the days of the legendary UT Lady Vols ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

He became the 82nd player in college basketball history to do so, and the first Alabama player to do so. He passed former Seton Hall guard Terry Dehere on the all-time scoring list on Tuesday.

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Ed "Too Tall" Jones won a Super Bowl with the Dallas Cowboys never missed a game in 15 seasons. He credits a good workout regimen and solid work ethic.

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

Chris Youngblood got his long-awaited shot to start for Alabama basketball against LSU. The USF guard transfer's impact from the bench hasn't been quiet. Especially for someone knocking off the ...

From Snoop Dogg’s anti-hate PSA to Kanye West’s low-budget Yeezy stunt, these 2025 Super Bowl commercials brought laughs and ...