Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Due to the NCAA vs. House settlement, Oregon State is bringing name, image and likeness in house. But the emphasis moving ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Tennessee has always been considered a hotbed for women’s basketball ever since the days of the legendary UT Lady Vols ...

As he starts his first season at Texas this weekend, Jim Schlossnagle says there's no bad blood for Texas A&M after his ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Ed "Too Tall" Jones won a Super Bowl with the Dallas Cowboys never missed a game in 15 seasons. He credits a good workout regimen and solid work ethic.

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

From Snoop Dogg’s anti-hate PSA to Kanye West’s low-budget Yeezy stunt, these 2025 Super Bowl commercials brought laughs and ...

Purdue basketball beat its archrival in the final ... How it happened:Boilermakers beat Hoosiers at Mackey Arena Here are Boilermaker player ratings from the first of two meetings in 24 days ...