In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple’s smartphone sales in China fell sharply in the final quarter of 2024, hurt by the popularity of local rivals like Huawei and others expanding into the premium market, according to a closely followed research firm.

Apple's iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the

Sales of Apple Inc. iPhones dived 18.2% in China during the December quarter, according to independent research, a major setback for the company in its biggest market after the US.Most Read from Bloom

Apple had a rough holiday quarter for iPhone sales in China, falling from its dominant first-place spot in the year-ago quarter to third place in 2024

This secured Apple a dominant 27 per cent share of the value market in India. Interestingly, this figure also highlights Apple’s competitive edge, capturing the second-highest value share of 22 per cent in the overall Indian smartphone market, closely trailing Samsung’s 17.7 per cent.

Two of the world’s leading market intelligence firms report that the iPhone has lost its place as the best-selling