Blue Apron rebrands as it ditches the meal-kit-subscription-only model for a la carte purchases and pre-made meals.

The company is ditching monthly subscriptions and adding meals that require little actual cooking. The goal is to give ...

Blue Apron is no longer requiring households to have a subscription and is allowing customers to buy meals à la carte ...

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

Little Spoon. The appeal of meal kits for families is easily apparent. Planning only requires clicking on a few photos of ...

Blue Apron SVP & GM Whitney Pedgen discusses the company's shift away from subscription model to a "pay as you go" system.

Blue Apron offers meal kits and prepared meals with a current discount of $150 off the first five boxes. Meal kits include pre-portioned ingredients and recipes, taking approximately 30 to 45 ...

Blue Apron, the home meal kit delivery service, paid off its debts and plans to streamline its business with job cuts, restructuring and a sale of assets to fellow meal delivery company FreshRealm.

Blue Apron meal kits For those who enjoy the art of cooking, Blue Apron's meal kits provide all the pre-portioned ingredients and easy-to-follow recipes you need to create a culinary masterpiece.

Meanwhile, Blue Apron’s marketing department is spending an exorbitant $94 per customer to get people to sign up for its service–and in the last year, its customer growth rate has actually slowed.