For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby ...

Following major backlash on AI toys, Mattel confirmed that it won't be releasing its first OpenAI-powered toy before the end ...

As told in Tarpley Hitt’s rollicking “Barbieland,” the rise of America’s doll alter ego is much messier and more interesting ...

The creative has reunited with Barbie after his standout 2023 run styling Margot Robbie throughout the film’s press tour - ...

Andrew Mukamal famously styled Margot Robbie for her title role in the 2023 film — and now he's styling his own doll. Learn ...

As trade and manufacturing uncertainties disrupt the toy industry, even a giant like Mattel Inc. is feeling the squeeze. The ...

Apple has teamed up with Mattel for a 30 percent discount on Mattel toys when using Apple Pay to check out on the Mattel ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...

Mattel is offering 30% off select items, like Barbie and Hot Wheels, when shoppers check out with Apple Pay as a joint promotion of Apple's service.

The original doll was not made by Mattel but by a business that perfected its practice making plaster casts of Hitler.

A new Barbie-themed tiny home in Galveston doesn't deliver a fantasy of fuchsia. Instead, it's a refined dollhouse look. This ...

Apple Pay has just launched a new offer that gets you 30% off a selection of more than 600 toys from Mattel. Here are the ...