I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, ...

Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't ...

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.

and we believe this drives potential licensing partners to pair with some of the biggest traditional toy marketers in the industry (Mattel, Hasbro, and Lego). While Mattel faces some environmental ...

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this ...

LEGO's sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single day. The ...

Mattel's latest project was a complete surprise: the Brick Shop Hot Wheels collectibles are a bold step forward, and I ...

Read more: Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big business Citing uncertainty about the economy and tariffs, Mattel also paused its financial guidance ...