Duke basketball superstar Cooper Flagg will be featured in a major 2025 NBA Draft promotion before beginning his pro career.

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

Quarterback great Peyton Manning speaks on patience as he looks back on his acclaimed college career compared to today's NIL ...

The University of Wisconsin and its NIL collective are suing the University of Miami for allegedly poaching cornerback Xavier ...

With a $10K donation and a heartfelt children’s book, Oregon quarterback Dante Moore is using his NIL money to inspire the ...

South Carolina’s governing body for high school sports altered its bylaws this week to ensure it can keep functioning amid ...

NBA draft is one of the thinnest in recent years as NIL payments soar. Figures show potential late first-round picks can make about as much by staying in school ...

The advent of NIL deals has created plenty of headaches for the schools, players, and fans that have spent the last few years ...

Mizzou has spent major money over the last 12 months to help fund the program's NIL efforts, according to a report.

Rep. Joe Tate introduced House Bill 4643 to prevent the NCAA from limiting student-athletes' NIL rights in the state of ...

Section 7, an Arizona-hosted high school basketball showcase, increased its size yet again since starting in 2019. This year, ...

Former Maryland point guard Ja'Kobi Gillespie is saying that Maryland's NIL collective is not honoring his contract ...