AI, Amazon and Prime Video
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The streaming platform launched a dedicated news section on Dec. 3, giving U.S. users access to hundreds of 24/7 news channels at no additional cost. This follows Amazon’s decision this past summer to shut down its stand-alone Freevee app and direct viewers to watch that content on Prime Video instead.
Amazon Prime Video announced a dedicated free news hub for its U.S. subscribers. The streaming giant’s U.S. customers can now tune in to local, national, and global news coverage from major providers, according to its press release.
In November 2024, Amazon introduced an AI-powered feature dubbed X-Ray Recaps for Prime Video. The feature was designed to create generative AI summaries of shows and episodes, and it builds upon Prime Video’s existing X-Ray feature.
Amazon said the new news section will be free for all U.S. Prime Video customers by the end of the year. That means no additional subscription fees. The news destination is easy to find. People can open the Prime Video app, go to the top menu, and tap the news tab to start watching.
A Prime membership gives you a load of benefits but which services you use will determine the actual value of a subscription.
As more people cut the cord with cable and turn to streaming options as an alternative for entertainment and news content, the competition among streamers is increasing. Amazon Prime Video remains among the top platforms with around 200 million subscribers, lagging behind only Netflix, according to data from Flix Patrol.
Prime Video’s experiment with AI generated episode recaps backfired when the system produced wildly incorrect summaries for Fallout. After the backlash, Amazon removed the feature entirely, raising questions whether AI is ready for handling story driven content.
Amazon Prime Video just pulled a noticeable move that could make the streaming platform even more of a worthy contender.
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