For a pretty big portion of its 70-year history, the Italian shaving brand Proraso has been getting requests from barbers to make hair care and styling products — requests that it consistently and ...

Barber Michael W. Haar is bringing the experience of an Italian barbershop to Manhattan in tandem with Proraso, Italy’s leading shave brand. Haar, who has been the U.S. national barber for Proraso, ...

To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

Finding the right shaving cream for your skin is just as important as finding the right razor. And while shaving cream has become shorthand for a whole range of products you use to shave with — ...