The company’s co-owner, David Zablocki, did not appeal the township's violation notice, leading to the filing of a civil ...

Looking at the figure, note how advertising and promotion differentially affect a brand’s equity. For this reason, consumer promotions must be used carefully, especially when trying to maintain an ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Sarah Knight has been promoted to UK sales director: adult consumer, Head of Zeus (HOZ) and special interest; Sally Wilks has ...

Aimbridge Hospitality, a leading, global hotel management company and the world's largest third-party hotel operator, today ...

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

Sunderland have been the seventh highest spenders in the Premier League this summer. And yet, it might just be necessary ...

The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

Vicious Biscuit, the Southern-made originator of bold biscuit creations and the rising fast-casual breakfast rebellion, continues to dominate the Southern breakfast scene. In Q2 2025, the brand raised ...

NFT sales surged to over $574 million in July, marking the second-highest monthly total in 2025, according to data from ...

The Florida Retail Federation said parents of kindergarten through 12th-grade students are projected to spend an average of ...

Mid-summer sales have become important for the major retailers who fiercely compete with promotions to boost revenue in their summer quarters. This year, Amazon expanded Prime Day from two ...