Campaign Brief

University of Notre Dame Australia reappoints Longreach Media

Longreach Media has been reappointed to lead media buying for the University of Notre Dame Australia, following a competitive tender process. The reappointment extends a long-standing relationship, wi ...
Campaign Brief

A year of impact: A look back at the creative campaigns supported by UnLtd and the industry

Across 2025 Australia’s creative, media and marketing community has once again demonstrated the power of its collective influence, using creativity, media and storytelling to help change outcomes for ...
Campaign Brief

Made You Look Media unleashes the Kraken in North Perth with latest hand painted mural

Made You Look Media has unveiled a dramatic large-format mural for Kraken Black Spiced Rum in North Perth, commissioned by ...
Campaign Brief

Coca-Cola lights up The Salvos Carols in the Domain with 500-drone show spectacular

Every year, Carols in the Domain brings people together to share music, memories and the unmistakable magic of Christmas. This year, with The Salvation Army as the new naming sponsor, that magic takes ...
Campaign Brief

Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive season through a bespoke partnership bringing to life TVNZ’s Santa Tracker. The partn ...
Campaign Brief

McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Macca’s platform—an off-road, documentary-style campaign that celebrates the real ...
Campaign Brief

VML promotes Vanessa Tout to Managing Director, Melbourne + Sydney as Sarah Bailey departs to pursue full-time author career

VML has today announced that Vanessa Tout has been appointed Managing Director of its Melbourne and Sydney offices, succeeding Sarah Bailey, who is moving into full-time writing and expanding her ...
Campaign Brief

Former Thinkerbell Head Brand Thinker Josh Manning joins Hello as new Head of Strategy

Hello has made a major hire with the appointment of Josh Manning as Head of Strategy, joining from Thinkerbell at a pivotal moment in the agency’s evolution. In his new role, Manning will lead strateg ...
Campaign Brief

System1 reveals Australia’s top 10 favourite ads

UK-based creative effectiveness platform System1 has released its first annual ranking of Australia’s favourite ads, with ...
Campaign Brief

alt/shift/ backs AI with specialist hire and launch of proprietary tool The Culture Wire™

Independent creative communications agency alt/shift/ is making a significant investment in AI, appointing specialist Tommy Hyde to work alongside the national leadership team implementing AI ...
Campaign Brief

Philippa Moig reflects on her first six months as UnLtd CEO: “What I’ve seen, heard and felt – and why this industry means everything”

By Philippa Moig, CEO, UnLtd Six months into this role, and I still struggle to find the words for how much this has changed me. I came into UnLtd with a full heart and a deep sense of responsibility ...
Campaign Brief

Portsea Golf Club appoints TAG to lead 2026 centenary program

Portsea Golf Club has engaged TAG as its strategic advisory and execution partner for its 2026 centenary program. The partnership marks a significant moment for the Mornington Peninsula icon as it ...