AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps ...

The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as ...