Every campaign is crafted to reflect the heart of the story and the audience it’s meant for. The core difference lies in the approach. While pre-launch leans more towards building anticipation, ...

From velour tracksuits to handbags, Juicy Couture is set to woo India's style-savvy luxury consumers with its iconic flair ...

A survey of 1,000 dating singles aged 18 to 25, conducted across India between April and May 2023 by OnePoll for Tinder, found that 82% prioritise mental well-being in relationships, while 77% say ...

Design doesn’t wait for a headline. Or a brief. Or a word. It first appears as a feeling, a reaction, or a spark before logic kicks in. Before comprehension begins. It’s what you see and, more ...

Jayaram Nair, a brand and marketing professional, has launched a new business venture called Intensity in partnership with Tribes Communication. As part of this move, Nair has relocated to Bengaluru ...

Rahul, currently the news director of India Today and Aaj Tak, and the executive director of Business Today, recently ...

Naveen Kukreja, co-founder and CEO of Paisabazaar.com, has decided to move on after 11 years with the company. He shared the news in a LinkedIn post, thanking his colleagues, partners, investors, and ...

Content Digital Agency (CDA) has announced its association with Sungrow Europe, a renewable energy company as their digital media partner for the European region to handle digital media ...

Alphabet Inc., the parent company of Google, posted strong results for the first quarter of 2025, with ad revenue driving much of the momentum. Google’s advertising business led the company’s ...

When Tanupreet and Jaspreet first crossed paths in the adrenaline-fuelled virtual battlegrounds of BGMI, little did they know that their tactical alliance would blossom into a lifelong commitment.

Kirti Meera Sharad has joined BBDO India as senior vice president- strategy. Prior to this, Sharad was working with WPP as ...

Consumer attention is a commodity that brands are losing out on, fast. The digital landscape is saturated with content, and the old approach of ‘spray and pray’ marketing is not cutting it ...