Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...