The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...