"Automakers leaned into the festive season in November, with 14 of the 20 most-seen ads featuring holiday themes and/or special promotions," says iSpot.tv's Stuart Schwartzapfel.

This year, many brands entered December with no clarity, no commitment, and no confidence in what comes next. More concerning, some are now heading into January in the same position.

In an effort to strengthen brand-creator relationships, YouTube is updating its branded content partnership rules, offering content creators enhanced accessibility to advertisers ahead of the holiday ...

It has been a little over four years since Nielsen rebooted the way it calculates share of viewing, but it's already ...

To mark the Hall of Fame's 75th anniversary two President's Awards will also be presented to Grammy, Tony, and Emmy ...

California IPA brand Lagunitas Brewing Company had named Otherway is first creative AOR.

“Vanessa brings the rare blend of creativity, technical fluency and systems thinking that’s needed today,” said Rolfe. “The future of creativity is about designing intelligent systems for brands, ...

Havas has acquired Digizik, a Belgian entertainment agency.

If approved, PayPal Bank would improve its small business lending capabilities, providing advertisers and other businesses with more accessible capital to invest in ad and marketing campaigns and ...

Brands that rely solely on traditional tracking metrics risk missing major growth opportunities, as consumer decisions are ...

X has reportedly increased its revenue intake for the quarter -- marking the first notable boost for the first time since ...

In the first quarter of its fiscal year, Costco reported sales up 8.2% to $65.98 billion from $60.99 billion, with comparable ...