Indian ad currency body BARC has a new Chairman, Gaurav Banerjee, who is MD and CEO of Sony Pictures Networks India (SPNI) - ...

Attention measurement specialist Amplified has Creative Testing AI, a self-service, fully automated solution giving ...

In London, investment firm H.I.G. Capital has announced the completion of its acquisition of Kantar Media, which was agreed ...

Chicago-based Orchard has teamed up with German purchase intent and price validation specialist Horizon, integrating the latter's software into its suite of solutions. Social media-based product and ...

In Denver, Colorado, data-driven CTV ad firm Strategus has launched an attribution system called SalesLink for Auto, directly linking CTV ad exposure to real-world sales outcomes for its automotive ...

US company InnovateMR has upgraded its Text Analyzer AI-driven solution, which now detects AI-generated content and provides deeper contextual analysis and customizable controls. InnovateMR is ...

Marketing agency Walker Sands has launched the AI Domain Impact Index, aiming to help B2B companies maximize the ...

In the US, product data platform and real-time shopper insights provider Harmonya has received an investment from major ...

In the US, Metaforms has announced a $9m Series A round of funding, to be used in expanding its AI platform and its share of ...

Pureprofile has launched a solution called Message Testing, using synthetic respondents for rapid feedback and optimization ...

In London, insight firm See Research has hired Claire Harding as Senior Director. The firm, led by Managing Director Howard ...

In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief ...