Reese’s is “doubling down on giving fans what they’ve asked for,” said senior brand manager Melissa Blette.

Weckesser previously served as chief marketing officer at software company SambaNova. The company also appointed a former Trump official to run government affairs.

While Stranger Things character Dustin built a life-saving friendship with Dart the Demodog in season two, got trapped in the ...

Cloud Dancer marks the first white shade selected as Pantone’s color of the year. The brand said in a statement that the color “serves as a symbol of calming influence in a frenetic society ...

The world’s leading audio streaming platform released its annual Spotify Wrapped, a personalized visual summary of its 713 ...

Campaigns from American Eagle, Hennessy and Duolingo elicited plenty of outrage from consumers this year. “Rage bait” has been selected as the 2025 Oxford Word of the Year. Oxford University Press, ...

In 2026, the ability to prove ROI will be more important than ever, but the good news is that it’s also becoming easier.

But as the digital sphere evolves, so does the texture of our connection to one another and the kinds of brands we engage ...

Laid off? A 5-step survival guide for navigating the Omnicom deal and AI disruption While a "perfect storm" of Omnicom layoffs and AI-driven cuts batters the PR industry, recruiters argue that ...

CEO John Wren is bullish about Omnicom Public Relations. But the devil is in the details that have yet to emerge.