PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...

RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

Premier League clubs have voted to introduce a new set of financial rules from next season, but there was insufficient ...

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

The ProTeam cycling outfit formerly known as Israel-Premier Tech has been taken over by sports and entertainment firm Never ...

Uefa club football is returning to Sky in the UK for the first time since 2015 after the broadcaster submitted a winning bid for rights to the Europa League and Conference League from 2027-28.

Spain’s Telefónica is set to retain its exclusive Uefa club competition rights for another four seasons, from 2027-28 to 2030 ...

Paramount is set to land an expansive package of Uefa Champions League broadcast rights from 2027-28 in the UK and Germany in ...

The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt ...

The International Ski and Snowboard Federation (FIS) is looking for a sponsor in a new category comprising official data, cloud services and AI as part of a package including timing elements held ...

The Irish Rugby Football Union has expressed hope that the new Nations Championship can fuel an uplift in broadcast revenue ...