The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

By Savyata Mishra (Reuters) -Starbucks beat Wall Street estimates for third-quarter revenue on Tuesday, as steadying sales in ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...

The chain is trying to lure back customers by renovating 1,000 stores with comfortable chairs, couches, tables and power outlets in the next year.

Starbucks’ same-store sales were down 2% for the third quarter as CEO Brian Niccol doubled down on ‘Back to Starbucks’ initiatives ...

Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

Brian Niccol's commitment is clear: to reposition the Starbucks brand as a complete experience, not just a coffee provider ...