Barthe, a professor of online marketing, remarked to the foreign news agency that personalisation was the driving force behind the memes. “That tickles the egos of consumers,” she said.

A broad discussion has unfolded in Japan over whether AI‑generated images mimicking Studio Ghibli’s style—an effect dubbed ...

PARIS: The latest internet obsession is one impossible to escape on social media: images of well-known figures in plastic toy ...