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It's a new era for Taylor Swift, and big corporations are quick to join in on the fun

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Taylor Swift Reveals ‘Why Orange’ Is the Official Color of Her New“ Life of a Showgirl” Era

The 14-time Grammy winner unveiled her forthcoming album, 'The Life of a Showgirl,' on Travis and Jason Kelce's 'New Heights' podcast on Aug. 13

That’s (show) business for you: How Taylor Swift’s new era sparked the branding trend of 2025

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

Look of the Week: Taylor Swift enters her showgirl era

With Taylor Swift, a new album unveils a new “era,” and a new era dictates a new costume. This time, she embodies the dazzling spirit of a Las Vegas dancer for her upcoming album “The Life of a Showgirl.

Taylor Swift's 'Life of a Showgirl' showcases new era with provocative album art

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

Every major update from Taylor Swift’s first appearance on the Kelces’ ‘New Heights’ podcast

Taylor Swift’s latest era is almost upon us. Part of the surprising rollout of her 12th album “The Life of the Showgirl” involved the popular “New Heights” podcast.

Taylor Swift's Team Teases Her 'Next Era'—All The New Music Rumors, Explained

Fans also think Taylor Swift could be the mystery guest on her boyfriend Travis Kelce’s podcast Wednesday, where they hope she’ll announce new music.

Chiefs in their Taylor Swift era: Owner says majority of fans are women

Kansas City Chiefs principal owner Clark Hunt told Pat McAfee about Taylor Swift's effect on the Chiefs' fandom in recent years.

Taylor Swift’s New Orange and Turquoise Era Is Full of Symbolism—Let’s Unpack It

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.

We found the exact orange lipstick Taylor Swift’s wearing into her new era

Taylor Swift's new era is here, and she's marking it by trading in her signature red lip for an orange one. Shop her go-to, Nars Morocco lipstick, for just $26 here.

Taylor Swift Promises Showgirl Will Stay at 12 Songs — & Fans Think She’s Addressing Something Bigger

Taylor Swift is putting her foot down on her next era — at least for now. During her New Heights podcast appearance alongside Travis Kelce earlier this week, Swift made a point to clarify that The Life of a Showgirl,
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