TikTok signs deal for U.S. unit
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The inaugural TikTok Awards became a reality on Thursday, Dec. 18 — passing out hardware to the most important folks on the incredibly popular platform.
An internal memo says its algorithm will be retrained on US user data after the deal closes in January.
The deal comes more than a year after Congress passed a law that forced the Chinese company to divest its US operations or face a ban.
Creators take center stage as TikTok turns its For You Page into a live awards show — follow along for real-time updates all night.
The TikTok Awards 2025 will celebrate the best content creators in the digital space, and the Hollywood Palladium is set to be the place where they all meet.