AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...

Jane Fonda conveyed her antitrust concerns over the Netflix WB deal by spoofing Nicole Kidman's zeitgeisty AMC Theatres ad.

Remember when Nicole Kidman got in on a set of ads for theater chain AMC ($AMC), trying to promote that mythic “theater ...

The theater chain makes an unexpected move that customers may not like. In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while movie ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...