Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The impact the adidas Trefoil has had on football culture is unmatched, becoming an iconic piece of some of the most ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

There’s no use in sugarcoating it: it has been a nightmare season for Borussia Dortmund. One year after reaching the UEFA ...

We count down to the first FIFA Club World Cup by spotlighting how defensive players at Bayern München are ball-retention masters.

Now, Juventus has faced similar blowout defeats before, such as their 5-1 away loss to Napoli during their runaway Scudetto ...

Did Arsenal give up in the title race with Sunday's draw at struggling Man United? Plus: Real Madrid get booed but also get ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...

Tellingly, Liverpool’s kit and merchandise revenue is up 128% over the decade, a period when the club won the Premier League ...