Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Coca-Cola reported quarterly earnings and revenue that topped Wall Street's expectations. The beverage company also raised its full-year outlook for its earnings. While some of Coke's brands have ...

In the high-stakes cola wars, Coca-Cola Classic continues to reign as the top carbonated soda brand in the United States. But longtime rival Pepsi-Cola has climbed back up the ranks, according to a ...

Marriott International is ending its 34-year partnership with PepsiCo to serve Coca-Cola products. The new deal with Coca-Cola will affect approximately 9,700 Marriott hotels worldwide. The transition ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Every spring, Coca-Cola bottles look a little different, sporting a bright yellow cap rather than the usual red. While social media has compared the seasonal product to Mexican Coke, which uses cane ...

It’s the cherry on top for soda fans. The beverage giant announced the expansion of its cherry portfolio with the launch of the Coca‑Cola Cherry Float and the nationwide release of Diet Coke Cherry — ...

Diet Coke Cherry fans rejoice: The beloved Coca-Cola flavor is back by "popular demand" and is hitting retailers nationwide, the company announced Monday, Feb. 2. But it may not stay on store shelves ...

If you look at history, you’ll find that only a handful of forces transformed civilization the way oil and energy did. Their impact was simply profound, being the primary driver of global industrial ...

Two retro sodas are being positioned for a comeback by Coca-Cola company. Diet Cherry Coke is returning, with reports suggesting a permanent relaunch nationwide. Mr. Pibb will get new packaging, extra ...

Coca-Cola (KO +0.24%) has been around for over a century, and during that time consumer habits, distribution channels, and entire industries have undergone significant changes. Yet one thing has ...