Pepsi lost its runner-up spot to Dr Pepper and was recently pushed to fourth place by Sprite. Discover what’s behind Pepsi’s ...

When it came to sugary drinks, the 1990s was a decade of near-unparalleled innovation. Sadly, not all of the era's best sodas ...

Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart strategy wins in competitive markets.

New nutritional studies validate the benefits of the popular beverage while providing another way to differentiate the drink ...