You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Searching for your company name online, monitoring your social channels, and calculating your Net Promoter Score are all ways to evaluate corporate reputation. Why is it important to measure ...

BEYOND the lifestyle pages of media, corporate chiefs have a distinct reputation. Does this association with a certain lifestyle, personality (he’s very aloof), and management approach carry any ...

PatientView stated: “The percentage of skin patient groups believing that the pharma industry’s corporate reputation was 'Excellent' or 'Good' has increased in the last few years - from 45% in ...

Reputation arms Companies and their brand with a competitive advantage and defines trust, dependability and confidence of customers in the brand and creates a loyalty around the business.

In today’s fast-paced digital world, businesses are facing new challenges. With so many options out there, maintaining a ...

All the latest news, trends, and developments, for up to 5 users. Exclusive interviews from leading entrepreneurs, FTSE 350 CEOs, thought leaders. MT Classroom - giving you an academic grounding ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

Maintaining a positive reputation has never been more essential or more challenging. Fake reviews and misleading claims can quickly tarnish a- business’ online standing, and with nearly half of UK ...