Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Use ecommerce-style customer segmentation on your nonprofit site to stand out from other organizations by showing each visitor content and calls to action that match their interests and behavior.

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

Single-cell RNA transcriptomics allows researchers to broadly profile the gene expression of individual cells in a particular tissue. This technique has allowed researchers to identify new subsets of ...

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...

People are showing businesses what kinds of AI-powered customer experiences (CX) work well, and which don’t. If business leaders took a cursory look at some headlines in recent days, they might ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

Stroke is the second leading cause of death globally. Ischemic stroke, strongly linked to atherosclerotic plaques, requires accurate plaque and vessel wall segmentation and quantification for ...