"Tryna strike a chord and it's probably A-minor." Kendrick Lamar's most famous lyric was the heard around the world at last weekend's Super Bowl. An estimated 127 million viewers saw the rapper flash a devious smile to the camera as he delivered the line - a withering takedown of bitter rival Drake.

Drake's new album with PartyNextDoor, "$ome $exy $ongs 4 U," is his first since "Not Like Us." And he uses "Gimme a Hug" to call out his adversaries.

Yeezy briefly injected himself into the Drake and Kendrick feud last year when he took shots at Drizzy on a remix of “Like That.” West and Lamar went bar-for-bar on The Life of Pablo ‘s “No More Parties in L.A.” anthem in 2016.