There’s nothing quite like a hair refresh to give you a serotonin boost, and the latest we’re adding to our mood board takes ...

K-beauty, one of South Korea’s top cultural exports, has historically lagged when it comes to catering to more diverse audiences. But that’s starting to change as interest spreads across the US and ...

One of the most appealing things about velvet skin is that the diffused, natural-matte finish which defines the trend looks polished both in real life and flawless on camera. “It photographs ...

Keep reading for the essences that will set the stage for lasting hydration. Why We Love it: Mixsoon’s Bean Essence has ...

Feeling good about the way we look, while still embracing all that comes with being an older version of ourselves is a conundrum of modern midlife. The anti-aging industry is forever suggesting ...

I’ve been using K-beauty for nearly three decades now—and still, I get confused by the products and terminology at times. While innovative ingredients such as PDRN are currently buzzwords, one of the ...

Korean beauty has truly gone global. According to the South Korea Ministry of Food and Drug Safety, the country’s cosmetics exports reached a record US$10.2 billion in 2024, making it the world’s ...

Join Josh, the Korean Englishman, as he introduces Korean skincare to a group of British men during a fun camping trip in the UK. Watch as his friends experience a Korean face mask for the first time, ...

Around 2024 Mr Wang, a tutor for people taking graduate-admissions tests, saw the number of students in his classes plummet by more than half. At first he thought something had gone badly wrong with ...