In 2015, multi-purpose lip and cheek stains soared to popularity, and it’s easy to see why. Unlike blush, the products are typically packed with enough staying powder to survive those sticky spring ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are many mysteries in our world, but the one I think about most often is how the perfect no-makeup ...

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

There's definitely no shortage of Fenty Beauty tutorials online. Ever since Rihanna launched her viral makeup line, fans and vloggers have been sharing exactly how they apply her most popular products ...

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Grainge says she was influenced to try the popular K-Beauty lip stain after seeing Billie Eilish wear it on stage. “I was at her concert, and my thought was: ‘How did her lip stay on all night?!’ Then ...

In case you missed it, Fenty Beauty has kept the major makeup releases coming, announcing four new Stunna Lip Paint Shades. Each color was incredible, but the midnight black of Uninvited proved ...

When it comes to long-wear lip colour, a good stain can be a lifesaver. No fuss, no constant touch-ups, just pigment that holds its own whether you’re sipping coffee, chatting through a full day at ...