The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize watch time, retention, and deeper engagement signals, according to ...

What is a micro trend in fashion? Discover the definition, how social media fuels micro trends, and why their rapid cycles ...

Gen Z is redefining celebrity culture, prioritizing authenticity and relatability over red carpets and PR stunts. Fame now thrives on Instagram, memes, and micro-influencers, making traditional ...

On a busy afternoon in Old Delhi’s Parathe Wali Gali, Darshit Singh held up his phone and did something unusual.He didn’t ...

Far-right influencer Hugo Lennon — also known as auspill — has claimed credit for the “sick” Bondi shooter posters plastered across Melbourne, which Jewish Australians described as “psychological ...

Specfluencing refers to creators tagging brands and producing content that resembles a paid partnership, without any formal ...

Influencer marketing agency Social Soup has launched a new partnership with Ego Pharmaceuticals skincare brand QV. The partnership covers a six-month influence strategy designed to support QV’s ...

The creator of the iconic ‘Aussie’ posters has ridiculed imitators – who plastered images featuring Bondi shooter Naveed Akram – saying he won’t be drawn into viewing them seriously.

The case studies outline how Pringles took over screen time in KSA and UAE and how Liwa 2026 brought the desert to life ...

For 2026, the big idea is to focus on real people and their stories. Even with cool AI tools, what really connects with ...

NANO- and Micro-influencers are emerging as the backbone of Asia’s influencer economy, favored by audiences and increasingly tapped by brands for performance-focused campaigns, generating stronger ...

NANO- and Micro-influencers are emerging as the backbone of Asia’s influencer economy, favored by audiences and increasingly tapped by brands for performance-focused campaigns, generating stronger ...