Benchmark maintains its buy rating on MSTR with a price target of $650. As of Monday, MicroStrategy purchased a further 2,530 ...

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MicroStrategy’s Michael Saylor is buying as much of the cryptocurrency as he can. Some big-name investors are going along for the ride.

While MicroStrategy's legacy software operations remain intact, its financial core has shifted decisively toward Bitcoin.

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Shares of MicroStrategy Inc. slumped again on Monday, after the software company and cryptocurrency play disclosed that it resumed bitcoin purchases at prices well above current levels.

Borrow money through convertible debt. Buy Bitcoin (CRYPTO:BTC) to drive prices higher. Sell new stock to buy more Bitcoin.

But the cryptocurrency quickly reversed course and now sits just under $96,000. That brings MicroStrategy’s total holdings to 450,000 bitcoin with an average purchase price of $62,691.