The first of a 3-part series of a Masterclass in Ad Monetization from Igor Lautar CEO and Co-founder Aurion11.

The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable ...

A Digital Marketing Association of the Philippines report reveals a shift in brand discovery, with youth turning to traditional media while Gen X embraces mobile gaming and AI.

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

Because chatbots are helping companies collect more detailed, intimate information about people’s interests, the newer forms ...

NEW YORK – The Backstreet Boys are back in the big game and USA TODAY is exclusively revealing the group's new Super Bowl ad with T-Mobile. Before filming the commercial, the five music artists invite ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Goel underlined the company’s progress in DSP diversification, saying PubMatic integrated 50 new DSP partners and grew its buyer-focused go-to-market team by nearly 20% year-over-year. The company now ...

Add Yahoo as a preferred source to see more of our stories on Google. Jamie Siminoff, founder of Ring. (Ring via YouTube) Super Bowl ads come and go, but this year, one spot seems to be sparking ...