As a leader in consumer health supplements, PureFormulas was challenged to provide customers with the individualized transactions and product recommendations they required. A recent migration to ...

REDWOOD SHORES, CA--(Marketwired - Jul 30, 2015) - Personalization is built into the DNA of direct marketer National Pen, which supplies 1.2 million small business customers worldwide with customized, ...

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger ...

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences ...

While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience, according to findings from the Evolution of Experience Retailing, ...

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of ...