We should reframe shaving. I think it's got a reputation as the big chore of a man's grooming routine. Fragrances are fun. Brushing your teeth is a plain necessity. Everyone tells you your skin-care ...

To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Finding the right shaving cream for your skin is just as important as finding the right razor. And while shaving cream has become shorthand for a whole range of products you use to shave with — ...