Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s ...
Schick has just announced that it will unveil a new razor blade next month. The company is calling it the "Quattro"; it's the first razor to have four blades. The company promises the blade will ...
For years in the world of razors, Schick played a distant No. 2 to Gillette, producing a steady line of relatively inexpensive, disposable razors. Now, nearly a year after being bought by Energizer ...
BOSTON -- The battle of the blades suddenly sharpened Tuesday, with Schick introducing the first four-blade razor and Gillette countering hours later with a patent infringement suit against its rival.
BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick’s model. The razor, called Fusion, ...
The women’s razor is no longer merely intended to generate the “pink tax,” aka a higher price for women’s products just because they’re made for women. Rather, these razors are now made with women’s ...
Gillette and Schick-Wilkinson Sword have ended a long-running duel over patents and advertising claims, the world’s two largest razor makers said Thursday. “Both companies have resolved the vast ...
The razor wars are heating up again, this time on the women's side. Gillette Co. is introducing two new women's razors in North America this spring, reigniting its competition with smaller rival ...
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