For most of the modern internet’s life, discovery followed a familiar ritual. You typed a query, scanned  a page of links, ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Search engines are dead. If your search engine of choice still shows a list of websites, this is only a ghost while a new paradigm is being rolled out. Gone are the days of making your own decisions; ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ...

Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well. Google has revamped its search help documentation with revised guidelines for sites ...

The popular open-source OpenSearch software that’s used by enterprises for data analytics and enhancing artificial intelligence workloads is getting a major update. The OpenSearch Software Foundation, ...

A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators ...